LA Sparks Hire Danita Johnson

Los Angeles, CA —  The Los Angeles Sparks made noise this offseason with the hiring of head coach Derek Fisher and today they announced the hiring of Danita Johnson as President and Chief Operating Officer of the team, effective immediately. Johnson, who previously served as the Sparks’ Senior Vice President, will oversee all business operations. She was most recently the Director of Business Operations for the Los Angeles Clippers.

“It’s an honor to name Danita Johnson the next President and COO of the Los Angeles Sparks,” Sparks Managing Director and Governor Eric Holoman said on behalf of ownership. “Danita is one of basketball’s top sports executives and one of the few to serve in high-level positions in both the WNBA and the NBA. Knowing the Sparks and the Los Angeles community well, she will not only quickly build on our current successes but will offer accretive new ideas as well.” 

In Johnson’s time with the Sparks, she helped launch the annual #WeAreWomen campaign and  ticket sales increased by 50 percent. With the Clippers she oversaw the business operations of their G League affiliate. Johnson has 14 years of experience in the WNBA, NBA and G League and has also worked for the Phoenix Suns, Tulsa Shock and Washington Mystics.